Start fresh. Exfoliate lips once or twice a week (Cantello uses a mix of salt and almond oil), then follow with balm.
2. Avoid Too Much Sparkle
"Shimmer can look cheap," says makeup artist Troy Surratt. Look for lipsticks with a creamy finish. "Light reflection should come from moisture in the formula, not metallic pigments," he says. Two hydrating options: Dolce & Gabbana Passion Duo Gloss Fusion Lipstick and Clinique Butter Shine Lipstick.
Liner is no longer a must—today's lipsticks don't bleed," says Surratt. To enhance your Cupid's bow or add symmetry, use a pencil that matches your lips, not your lipstick.
7. Soften the Edges
Careful application is good; clinical precision isn't. Just smudge the border of your lips slightly.
8. Start in the Middle
When applying any shade of lipstick, start at the center of lips and blend color out toward the corners of your mouth. (Never apply it directly to the corners of your mouth—it will look clownish.)
9. Don't Overdo It
Prevent a strong lipstick shade from looking heavy by swiping it on just your bottom lip, pressing lips together, and using your finger to distribute the color over your mouth.
10. Blot, Blot, Blot
To make your lipstick last longer, apply it straight from the tube, blot with a tissue, then swipe it on again. "Blotting will create a base, and the second coat adds shine and coverage," says Surratt.